For a decade, I worked across industries with almost nothing in common — automotive, entertainment, tourism, retail, marketing, beauty, telecommunications. Different products, different customers, different pace entirely. But walk into enough organisations and a pattern starts to repeat: some teams had real clarity about their process, about why a decision had been made the way it had. Others didn't. You could feel it within a day of being in the room. That gap stayed with me, long before there was any plan to build something about it.